Offering free WiFi used to be a novelty; now it’s a customer expectation. With the rise in popularity of working remotely and freelancing, customers are constantly seeking relaxed places to work, separate from their homes or offices. Customers want to be able to work and concentrate but also be comfortable, grab a bite to eat and, of course, a cup of coffee. Despite this, some business owners are hesitant to offer free Wifi in their business, in fear of attracting loiters or wasting resources. A study by Devicescape discovered that almost 62% of businesses said that customers spent more time in their shop or facility once WiFi was introduced.
What are the benefits of free wifi?
Gain a competitive edge and customer loyalty
Consumers are used to being online all the time and today expect an Internet connection wherever they go. If you don’t offer Wifi your customers may rather go to one of your competitors who do. Once customers have picked your business as their work spot they are more likely to return, because they know there is Wifi, rather than risk going somewhere else which is not connected. Having a strong, free Wifi connection adds to your reputation and compliments the services that you already offer to gain and keep regular customers. As well as looking after your original, regular customers, including WiFi will also attract new customers especially tourists or out-of-towners who are unfamiliar with your area.
Customers will stay longer and spend more
One of the biggest benefits of offering free WiFi is that it increases the time spent on-premises. Once customers get comfortable they are more likely to spend more time at your business. The longer time they spend at your business the more likely customers are to order more drinks and food. Take advantage of slow hours- even if customers loiter, having them there during slow hours creates the impression of busyness and encourages customers to return. If you want to continue offering free Wi-Fi but don’t want working diners hogging valuable real estate, create dedicated laptop areas for working customers so that there is still enough space for walk-in customers.
Capture Data about customers
Offering free Wifi does not only benefit your customers but it can also greatly benefit your business. Businesses who require customers to log-in to their Wifi can make use of their connection to set their website as the homepage, collect customer data and target advertisements to customers directly on their personal devices. This is referred to as social wifi marketing and businesses can use this method to increase brand awareness and collect more details customer data in order to create more targeted advertisements.
Become a free wifi zone with https://cloudone.mobi and FreePaid. We have teamed up with FreePaid to help you provide your customers with a space where they can be constantly connected. Simply Plug in our High-Speed LTE device and provide fast WiFi to your customer, no matter where your business is located. FreePaid allows you to display quick full screen, branded ads to customers when they connect! Use this space to promote your business! Update and customise these ads any time you want.
Be sure to promote the fact that you’re offering free wi-fi with prominent signage. The easiest way to do this is to turn your TVs into eye-catching digital signage, such as with PageMan Digital Signage.