While the country is under lockdown, various businesses may be concerned that their customers forget about them. Retaining existing customers and attracting new customers is essential for a business to survive the lockdown restrictions during the COVID-19 pandemic. Here are some tips that businesses can use to effectively market themselves during the COVID-19 pandemic.
Rethink your Marketing Plan
The COVID-19 pandemic has forced many businesses to rethink their established marketing plans and to adapt them accordingly. Campaigns that you had planned for at the beginning of the year may now come across irrelevant, disconnected, or even insensitive. Monitor the crisis and adjust communications appropriately. Communicate regularly with your audience throughout the crisis. Don’t be afraid to change how you’re addressing or handling the crisis and update your audience with new information.
Be conscious that many people may be struggling financially right now and that your message needs to make it obvious that you are aware of the current climate. With fewer channels at a brand’s disposal, it is important for brands to be more creative with their messaging. Find a balance between staying relevant without appearing to capitalise off a global health crisis.
Be positive but informative. Think about the ways in which your customers’ lives, and therefore their consumer habits, have changed. Be aware of the kind of language and imaging that you use on all the platforms during the pandemic. Be clear about the actions that you have taken to protect your staff and customers.
During Covid-19 many businesses may have to limit the number of people who enter their physical location and restaurants won’t be able to host dine-in meals. Consider whether you can pivot to an online business model by creating an online store and advertise your services online. It is therefore very important that you optimize your website so that people can still order from your business online. Ensure that your website displays COVID-19 resources and supportive messages. Let your customers know as quickly as possible that your online store is open for business. Go to where your customers are: social media! Make sure that your online presence expands and that you communicate regularly through these channels. Encourage customers to review you on Google and Facebook to build your online presence.
Now is the time to rethink how you want your audience base and customers to see you. Be considerate, thoughtful, and get online to truly make an impact during the COVID-19 pandemic and thereafter.